From the American Planning Association:
"Resolve to Become a Better Advocate for Planning In 2012
APA can help you do it with Communications Boot Camp, which continues this month with a guide to working with elected officials and a webinar on social media.
Do your community's elected officials understand the value of planning? Do they stand up — and speak out — to support your work? If they're less-than-powerful advocates, turn to our how-to guide, "Working with Elected Officials," to learn how to identify potential allies and turn them into effective planning champions. This essential guide, prepared by APA Government Affairs Director Jason Jordan, will be available on the boot camp webpage on January 13.
You may register now for the last webinar in the boot camp series, "Social Media Strategies: Using, Organizing, Monitoring and Responding," on January 20. Panelists will review social media and give real-world examples of planners — and planning opponents — who are using them to great effect. Find out how you can implement these potent tools in your own work.
Register for the January 20 webinar
Previous how-to guides and recorded webinars are archived on the Communications Boot Camp webpage. All boot camp resources are free for APA members. Communications Boot Camp does not offer CM credit.
Communications Boot Camp webpage"