Tuesday, December 20, 2011

Intrapreneurship: Managing Ideas within Your Organization – New Book by Kevin Desouza

Just published by the University of Toronto Press, available on Amazon.com or Barnes & Noble.com

Bridging academia and the corporate world, Metropolitan Institute Director Kevin Desouza has produced a book looking at the critical role of ideas in the success of any new venture. Intrapreneurship provides an engaging guide for both managers and employees, academic and staffers, on how to direct the flow of ideas and foster a culture of entrepreneurship within their existing structure.

Based on Kevin C. Desouza’s research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas - from radical thinking to incremental innovations. With practical frameworks and real life examples, Intrapreneurship helps identify the value in ideas and how to leverage them to ultimately benefit your organization.

Read more at this link

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